Last updated 9 October 2026
Draft. This policy has been prepared against the applicable Indian rules but has not yet been reviewed by legal counsel. It must be reviewed before this store accepts live payments.
This notice explains how GHUMR by MART 99 handles your personal data. It is published under Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, and is written to align with the Digital Personal Data Protection Act 2023 as its rules come into force.
What we collect, and why
We collect only what an order needs:
- · Your name, mobile number and email — to confirm the order and reach you about it
- · Your delivery address and pincode — to ship to you and check serviceability
- · Your order history — to handle returns, refunds and complaints
- · Analytics about the pages you visit (unless you say no) — to understand what people look at — and, for our ads, which products you viewed or bought
Cookies, analytics and advertising
We use Google Analytics to see which pages are visited and how people move through the shop, so we can improve it. It runs by default, using cookies, unless you choose “No thanks” in the cookie notice. If you press “OK”, we also use the Meta Pixel to measure our Facebook and Instagram ads and to show them to people who have visited the shop; the Meta Pixel never runs until you press “OK”.
When they run, they set cookies in your browser, and Google and Meta receive your IP address, device and browser details, the pages you view and, for Meta, the products you view, add to your bag or buy, with their prices. Google Analytics’ own advertising features are switched off. Neither ever receives your name, phone number, email, address or payment details. If you choose “No thanks”, no analytics cookie is set, but Google may still receive anonymous, cookieless measurement pings (the page viewed and the device type, without identifiers) that it uses for statistical modelling.
You can change your choice at any time with “Cookie settings” at the bottom of any page. What the shop needs to work, such as keeping your bag and keeping you signed in, is always on and is never shared.
What we do not collect
We do not collect or store your card number, CVV or expiry date. Payment details are entered inside Razorpay’s own secure window and never reach our servers, our logs, or our analytics.
Purpose limitation
Data you give us to process an order is used to process that order. We will not use it to market to you unless you separately opted in — which is a distinct checkbox at checkout, unticked by default, and recorded separately. You can withdraw that consent at any time by replying to any message or emailing us.
Your rights
You can ask us to show you the data we hold about you, correct it, or erase it. Because we do not use accounts, we verify such requests using your order number and a one-time code sent to the phone or email on that order. Write to support@ghumr.in.
We keep what tax law requires us to keep — invoices and order records — for as long as it requires. Everything else is deleted once its purpose is served.
Sharing
We share your name, phone number and address with the sourcing partner who dispatches your order, and with the courier who delivers it. They receive only what delivery needs. Google (and Meta, if you press “OK”) process the data described above. We do not sell your data to anyone, ever.
Security and incidents
The site runs over HTTPS. Access to order data is restricted and logged. If a security incident affects your data we will notify the relevant authorities within the timelines required of us, and tell you.
Who to contact
Kaint Singhania, Grievance Officer — support@ghumr.in, phone and WhatsApp +91 91838 90094.

